Technological advancements have led to a greater number of individuals owning devices that provide incentives and rewards for reaching fitness milestones. We examine the reasons behind some companies adopting this method, from high-tech gyms to interactive home workouts. This strategy is enhancing user engagement and revolutionizing workouts, but do trackers and leaderboards represent a beneficial progression? Is this the future of fitness?

Listen to Shay Amir, Co-Founder and CEO at Spivi, talk with Sean Allsop on BBC Business Daily.

https://www.bbc.co.uk/programmes/w3ct5zd6