Group fitness classes are one of the primary drivers of your fitness business success.
Whether you run a gym, operate a fitness facility, or run a boutique studio, you want these classes packed.

According to this fact sheet by IHRSA, members attending group fitness classes are likely to renew their membership by +56% over members who don’t attend these classes.

Running a group fitness class is costly. From paying your instructors to facility and equipment maintenance costs and even rent, you invest your resources, so keeping your classes full is critical.

Group fitness classes

 

Market your classes

It may go without saying, but to attract members to your classes, your members must be aware of them. You should utilize social media to build awareness, show your value proposition and encourage people to join your classes. Here are a handful of tips on how to promote your fitness classes on social media.

Provide a smooth registration process

The member journey for class attendance will most likely start outside of your physical facility. You have to make sure that the pre-booking and sign-in experiences are seamless to your members. The vast majority of the class sign-in journey include:

  • Viewing the class schedule.
  • Selecting the preferred class by activity type and instructor.
  • Reserving a favorite bike, mat, or spot.
  • Paying for the class.

Having a successful business platform means having the ability to execute all of the above tasks, but a great fitness management platform will also allow you to integrate with your existing CRM software or solution.

Hire great instructors

When it comes to your group class instructors, you should not compromise. Instructors are the face of your brand and a key factor in your overall success. A good instructor is an instructor who communicates with your members frequently, lets them feel comfortable, and inspires them to reach their goals. A recent TRP study determined that fitness-staff members can generate 600% more income per member than salespeople alone.

Add performance metrics tracking software

Keeping your members motivated during the workout using inspirational cues, great music, and a professional class profile is a great way to make them love your classes. Showing them performance metrics in real-time such as heart rate, burned calories, RPM, and power will take their workout to the next level. Instead of leaving the guessing work to your members on how the class was, they’ll get a real class summary based on real data, leading to an increase of 25% in member retention.

performance metrics tracking software

 

Adopt a hybrid model

Let your members decide whether they want to attend the class physically or join remotely. Adding hybrid model technology will help you create a new revenue stream. A hybrid model enables you to recruit new members outside of your local geographic territory. It positions you ahead of the curve in fitness technology, differentiates you from local competitors, and allows you to deal with big brands looking to get your members. 

Conclusion

Your group classes are an essential part of your business success. To keep them growing, you have to invest in marketing, executing, and maintaining. Learn more about how Spivi can help you boost attendance to your Group Classes or Indoor Cycling Classes.