The fitness industry is constantly changing, with new technology and exercise classes surfacing regularly. It’s imperative for community rec centers to keep pace with these trends and meet the needs of their members, or better yet, stick out from the competition.
Because technology continues to be at the forefront of exercise trends, industry leaders are constantly trying new ideas to stay ahead of the game. “If I’ve been doing it for more than two years, it’s not a trend anymore,” said Terri Arends, the group fitness director at the Jewish Community Center of Dallas. “I’m always looking for how you can take something that’s out there and progress it forward.”
According to Arends, the fitness industry can be compared to the entertainment industry. “You have to keep changing it up and progressing forward to keep everyone entertained and coming back,” she said.
One of the ways Arends does this is incorporating leaderboard systems and app-controlled lighting. She encourages members to download Spivi, which when paired with a heart rate monitor, gives members performance data and leaderboard stats.