To create and maintain a successful Fitness Studio the focus needs to start and end with the customer. Core marketing strategies, and key business decisions can be built around customer behaviors and expectations. In today’s day and age, Fitness Club visitors expect a full and complete atmospheric experience. Customers want to be greeted with a smile by the employee working at the front desk, and their personal instructor. They expect a variety of exercise options and programs such as workout in the cycling studio or take a yoga class. Furthermore, customers are intuitively expecting the necessary tools and equipment to help them achieve their personal fitness goals. An example of a necessary tool to provide to these visiting customers is exercise trackers. Without the ability to track progress, one cannot determine if they are or aren’t improving and taking steps towards reaching their goal. If a customer is left with this void of knowledge, it can lead to uncertainty and an overall unsatisfied customer experience.
Empower Your Fitness Club Customers
As previously mentioned, when people decide to become a member of a fitness studio, they are doing it for a very good reason. They have a goal in mind, something that motivates them and drives them to continue to visit on a regular or semi-regular basis. That goal could be a number of different things. It could be to lose weight, gain cardio endurance, build muscle, or even all of them. No matter the reason, it’s human nature for interests to fade and difficult for people to maintain consistently good habits. In order for people to continue to be inspired to reach their goals, they need to be given tools that allow them to track their progress. Giving them exercise trackers empowers the customer with knowledge of how they are progressing.
Build Relationships with Your Fitness Club Customers
Building a relationship between a customer and your gym will take some time. But the foundation of a relationship is trust, and trust is built with consistent communication. With exercise tracking tools that track progress, you can consistently communicate with your clients even when an instructor isn’t available. Spivi’s systems and software are all linked together wirelessly through the cloud to create a seamless flow of member communication and information. These systems power bikes, consoles, power sensors, HR monitors, etc with relevant member information.
In addition, using exercise trackers allows your visitors to hold themselves accountable to their own goals. They will know if their goals are or aren’t met because you have given them knowledge of this information, and thus power. Equip them with knowledge so they can make informed decisions.
Examples of Exercise Trackers
A common method of tracking one’s exercise progress is by monitoring their FTP or Functional Threshold Power. FTP is your maximal average power output over an hour cycling on a flat road. As an example, if someone can cycle at an average of 250 watts during a 60 minutes workout his FTP is 250. FTP is viewed as a very important fitness attribute of a customer’s user profile. As the customer builds stamina and endurance over time, they should see their individual FTP increase. It is highly recommended having your customers perform an FTP fitness test on a regular basis so progress can be tracked and analyzed. With this data available thanks to Spivi cycling software, trends in the data can become more noticeable. Identifying a trend, and correlating that with the customer’s training can lead to personalized strategies specific to each individual.
There are multiple standard versions of an FTP test that Spivi recommends. Each version is defined by a different test duration period, which can be 3 minutes, 5 minutes, or sometimes even 20 minutes. For starters, it is best to stick with a 3-5 minute testing duration in which everyone should work at their highest possible power output. If a member’s FTP is steadily increasing, it’s an indicator that he or she is slowly benefiting from their current workout plan. Keeping this member on their current workout plan would be beneficial because you now have hard data and evidence that they are improving steadily. If you are noticing a customer with a fluctuating FTP, then you can begin to ask questions as to why that might be happening and make adjustments accordingly.
To conclude, exercise trackers provide much more benefit than just their core functionality. They act as personal coaches by displaying results that have a direct effect on your customers. They empower customers with knowledge, keep them motivated and hold them accountable for their progress. Work smarter, not harder and equip your fitness studio with the necessary products that work in tandem with your employees.