Simple Changes You Can Make to Your Studio to Increase Turnover and Help Your Clients Get Fitter Faster
Running a cycling studio means helping your clients to get fitter and healthier in a safe and comfortable environment. It’s a great way to give back to the community, and if you provide everything your patrons need, they’ll repay you with their loyalty and their sweat!
Doing this means staying on top of the latest developments and trends in fitness, as well as making those small tweaks and changes to get the very most from your equipment and space.
In this post, we’ll be looking at eight effective hacks that will help you to take your cycle studio to the next level!
1. Add Mirrors to Your Cycle Studio
Mirrors feature heavily in most cycle studios and for good reason. Not only do mirrors provide a kind of direct and immediate feedback for your training, but they also help provide motivation and allow you to check your own posture and technique.
Even beyond that, mirrors simply help to make a space feel lighter and more spacious by reflecting the light that’s in the room. If your cycle studio could do with being a little larger, then this is a good way to make it feel bigger than it actually is! A mirror can even make a cycling room safer by helping people to be more aware of their surroundings.
2. Get the Lighting Just Right
Speaking of light, this is something that you generally need to consider very carefully. It’s important that your studio feels like a place people want to spend time in, so you don’t want it too bright and clinical. At the same time, it’s important that it is bright enough to keep everything easily visible for safety purposes and, of course, to flatter the members! If your members feel good when they look in the mirror, they’ll work harder and come back more often.
3. And the Music
Similarly, having music playing all over your facility is a great way to get people in the spirit of things and to help them push through those toughest training sessions. This is especially important in the cycling room where music can help to set the pace and make an inherently dull activity a lot more enjoyable. Get this wrong though and it can be more distracting than helpful.
Carefully consider not only what type of music you want to play but also the quality of your sound system. Surround sound is a must! Likewise, think about the acoustics in your cycling room. Can members hear you over the sound of the pumping bass?
4. Create the Right Atmosphere
The atmosphere at your cycle studio is one of those ‘intangibles’ that you can’t quite put your finger on. However, it is also one of the most important aspects of your facility and will be one of the biggest determining factors when it comes to whether people choose to keep coming back. Think about what kind of person you want at your studio, how you can build a community and how you can make your place welcoming for newcomers.
Alendra Blodgett is a founding partner at Cyc in New York. In an interview with Shape, she explained the importance of having a ‘welcoming studio where everyone is treated like a VIP’.
Intangible maybe, but think about the concrete changes you can make to encourage the right kind of attitude. Having a leader board for example can encourage some healthy, fun competition. Likewise, consider what studio rules you are going to include and how you can use this to ensure members treat each other with respect.
5. Consider All Types of Members
Not every member of your studio is going to have the same approach to their fitness. Some will love the community aspect of it, for example, while others will prefer to stick their headphones in and keep to themselves. Try to cater to all your different members, regardless of their attitude toward training. Likewise, make sure that you have cycling classes for every level of ability. Don’t have enough staff or time to run classes for every type of member? Then consider using virtual cycling classes instead! Conversely, if you only want to cater to a specific type of person, make sure that you communicate that clearly and make it a part of your brand.
6. Use Feedback
Fitness tracking is all the rage at the moment so if you want your cycle studio to be up-to-date with the latest industry developments, this is something you need to embrace. Fitness tracking allows members to see how well they’re performing in each workout and to track their progress over time. Heart-rate tracking, meanwhile, helps with HIIT workouts and zone training. In short, this feature will allow your users to more precisely monitor their progress and custom design their workouts.
7. Consider Virtual Cycling
Virtual cycling is an amazing concept that lets riders feel as though they’ve left the cycling room and ventured out into the wild. Users get to enjoy beautiful views and a much more enjoyable and intrinsically motivating experience, all while staying right inside your cycling studio thanks to advanced indoor cycling software.
Not only that, but virtual cycling is such a new and exciting technology that it can generate a real buzz and help to make a positive first impression when visitors stop by.
Spivi can combine virtual training with feedback – resulting in automated classes that are tailored to the users as they train. This is built into the bikes themselves, so there’s no need for members to have the latest smart watch.
8. Work With the Right People
More important than any of that, though, is making sure that you work with the right people. Ensure that your staff are highly trained and qualified and that they really care about your clients. That’s something you can’t fake and that every single customer will feel when they come in!